Restaurant Marketing Techniques. We’ll walk you through the many stages you may take to structure your restaurant marketing plan.
Social media promotion
The first is through email marketing. This allows you to communicate with your customers and establish a rapport with them. An automated system is the best way to create emails. Which can be sent out after the customer has visited the restaurant, or at predetermined times.
The second is SMS marketing, which works in a similar way to email marketing, but through text messages. It allows you to send out offers and promotions to customers. Who has opted in on your website or through social media?
Loyalty programs are also a great way to keep in touch with your customer base. Providing discounts on future purchases is a great way to keep customers coming back to your restaurant. You can also offer rewards for certain amounts of visits, such as free meal vouchers or discount coupons.
If a customer has visited your restaurant for six consecutive weeks, for example, he or she will be rewarded with a free meal certificate good for one visit. This encourages regular visits from your customers. And increases your brand’s visibility in their minds as well as reinforces your brand loyalty with them.
CRM (Customer Relationship Management
You can also use CRM (Customer Relationship Management) software like Salesforce or Hubspot CRM and integrate it into your restaurant website.
This allows you to track emails sent and opened by customers and also creates a central database of all the information about each of your customers such as their preferences and personal details that you can use to tailor future promotions and communications with them.
Having a presence online helps you reach out to more people than just those who are walking down the street in front of your restaurant. But where should you post information? The most effective places are Facebook and Twitter, followed by Instagram and Google+.
In addition, there are business directories that aggregate listings from around the web such as Yelp, Foursquare, Zomato, and UrbanSpoon which enable users to leave reviews about restaurants they have visited recently.
You should also make sure that you have your own website where potential customers can read about your restaurant’s history, location, and menu offerings among other things before deciding whether you’re worth visiting or not.
Blogging is another effective way to market your restaurant online. Blogs enable you to reach out to a wide audience and give them more information about your food, recipes, and restaurant culture.
Blog posts can also be used to gauge the interest of potential customers in certain dishes, which can then be added to your menu. In addition, you can use blog posts as a way to promote special events like charity dinners or wine tasting nights.
Influencer marketing is a term that refers to the use of people who have a significant impact on the purchasing decisions of their followers on social media platforms like Facebook, Instagram, and Twitter.
These people are frequently referred to as ‘influencers’ and include bloggers, celebrities, athletes, and political figures among others. They are usually identified by their large follower base on social media networks where each one has a sphere of influence that extends beyond their immediate fans.
Influencer marketing is an effective way for restaurants to increase brand awareness, but it’s important that you choose influencers who have previously demonstrated an interest in restaurants or dining experiences before you approach them with a business proposition.
You can also identify influencers by searching Instagram hashtags related to food and restaurants.