Product Marketing Goals

Platforms for Email Marketing

Platforms for Email Marketing. Although today’s marketers may not be as familiar with email or think of it as a “cool” means of communicating with clients. It has stood the test of time and has shown to be a successful mode of communication.


Litmus is a very powerful email testing and tracking tool. You can test your emails on desktop computers as well as major mobile platforms such as Android, Apple, and Windows.

Make sure your creativity is optimized for any device by using Litmus for render testing. You can test over 40 clients and devices, and Litmus can produce a test email. To an address that you can send to your ESP with a single click. You’ll be able to view your preferred browsers, ISPs, and devices within minutes.

Do you want your link testing to be more efficient? Put the email through a landing page test. And you’ll get an overlay of the email with detailed results for each link in minutes.


EmailOctopus is a well-known email marketing software platform with the goal of making email marketing easier, more intuitive, and more cost-effective than the competition. It has templates that you can change with a drag-and-drop editor, or you may start from scratch with your emails. The app also comes with a landing page builder that covers everything you’ll need to create leads and expand your email list. For agile brands, integrations are a selling point. Many of your existing technologies, such as Shopify, Gravity Forms, and WordPress, readily integrate with EmailOctopus, making it a compelling solution for companies with ambitious ambitions.


Both eCommerce firms and artists will benefit from ConverKit. Its user-friendly layout makes for a pleasurable experience, and it’s packed with features. Opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, customization, automation, and many more features are included. ConvertKit also has useful interfaces with other systems that designers and developers are familiar with, such as Woocommerce, PayPal, Stripe, and WordPress.


GetResponse is an email marketing tool, with marketers from many sectors using it. Email automation, email templates, segmentation, and personalisation are all included. There’s also an Auto Funnel option that creates a pre-made marketing funnel for email campaigns. GetResponse has a slew of strong tools aimed at helping you develop your business. From A/B testing to a full analytics tool for tracking the success of email campaigns, we’ve got you covered.


For teams, small enterprises, and entrepreneurs, AWeber is an excellent email marketing software. It comes with a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and a slew of other features. AWeber, like the others on our list, has a landing page builder. It’s simple to use and drag-and-drop, making it ideal for anybody who wants to rapidly create and launch a landing page and an email campaign.


Although Keap is officially a CRM, it includes comprehensive email marketing, automation, and sales features, earning it a position on our list of the top email marketing platforms. Keap comes with automation and workflows, as well as email, quote, invoice, and proposal templates, as well as integrations with your other preferred business tools and apps. The automation and CRM capabilities of this platform are its main strengths. These are simple to use and help you convert existing consumers into repeat customers. Keap also interacts with your other preferred business tools and applications, making it an excellent choice for small eCommerce businesses with an expanding MarTech stack.

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