Marketing Campaigns for Small Business. But, thankfully, you’re an expert in your field! You DO have a good understanding of your market!
And after reading this article, you’ll have a better understanding of the various marketing channels available to you, any of which might be the key to your future success.
What are the Marketing Campaigns for Small Business and how it works?
Search Engine Optimization (SEO)
What it is: SEO is about having your website appear in relevant Google searches. It’s a way of being found by the people who are searching for your product or service. Rather than having to pay to have your ad shown to those people.
Why you should use it: SEO will help you attract new clients and customers. People who are searching for the services you provide are people who are ready to buy. This is one of the most cost-effective ways to get your business in front of potential customers.
Pay Per Click (PPC)
Pay Per Click (PPC) campaigns are perfect for small businesses with limited marketing budgets and those who want quick results. The best part?
You only pay when someone clicks on your ad! It’s instant traffic from people who have an interest in what you’re selling. I personally love PPC campaigns for solopreneurs and small businesses that are just starting out.
Social Media Marketing (SMM)
Social Media Marketing (SMM) campaigns are a great way to build relationships with current and potential customers, as well as other businesses in your industry. SMM includes Facebook, Twitter, Google+, LinkedIn, YouTube, and more.
The goal is to build a strong online presence and share valuable information with your audience. SMM can be as simple as sharing blog posts with your followers or as complex as hosting an online webinar and promoting it on social media outlets.
Display Advertising on the Web
Display Advertising on the Web – This is a form of advertising that allows you to reach potential customers while they’re browsing or searching through search engines like Google, Yahoo!, Bing and others. When users visit websites that have display ads on them they often see them in their browser windows, or they see them on their mobile devices when they’re using apps like Facebook or Google+. Display advertising can be done through a variety of networks including Google Adwords, Bing Ads and many others.
Email Marketing & Newsletters
Email Marketing & Newsletters – Email marketing is a way of communicating directly with your customers through their email addresses. You can send out one email that’s sent to everyone on your list (like a newsletter), or you can set up an autoresponder sequence that delivers emails based on how customers respond to certain prompts.
You can set your autoresponder to deliver an email immediately after someone subscribes, or you can schedule it to go out at a later date.
Either way, the goal is to deliver something of value to your customers through email and give them a reason to come back regularly to see what else you have to offer.
It’s important to let people know that they can unsubscribe at any time and that you’ll never share their email addresses with anyone else (including your own employees). morel
Affiliate Marketing Programs
Affiliate Marketing Programs – Affiliate marketing is a way of making money by promoting other people’s products. You share a link on social media, get paid when someone buys the product, then give your affiliate partner a small percentage of the sale. It’s a win-win situation for both parties!
Email marketing is one of the most effective marketing strategies for small businesses. If you want to capture the attention of your target audience and convert them into leads and sales, then read our free email marketing tutorial.
Most businesses don’t think about promoting themselves in front of potential customers until they’ve already lost that customer. But promoting yourself BEFORE a customer becomes interested in your product or service is the foundation for a successful business!