Marketing Automation Platforms: A Closer Look

Marketing Automation Platforms are frequently vital for companies that have already implemented lead management tools. However, in some cases, they may be vital as a stand-alone solution.

Inbound marketing

Inbound marketing is a methodology that focuses on attracting customers through content and interactions. Hence, they are relevant and helpful so as to acquire a long-term relationship.

Inbound marketing, in contrast to traditional marketing, is content-driven. And helps build an audience by providing something of value first before the sales process begins.

Marketing Automation

“Marketing Automation” is an umbrella term for all sales activities that are executed automatically. Further, by selling software or technology without human intervention.

Salesforce Marketing Cloud = marketing automation, social business, analytics, commerce, service cloud, custom apps, unified data & more!

Marketing automation tools are frequently used by companies that have already implemented lead management tools; however, in some cases, they may be used as a stand-alone solution.

These tools automate various sales processes by allowing marketers or salespeople to add new contacts to a database. Also, track contact activities over time, and manage outbound communications.

Such as email or phone calls and tracking the status of leads. Some solutions also allow users to run automated workflow processes such as assigning tasks or following up with prospects based on preset trigger events.

Marketing automation platforms allow companies to manage the entire lifecycle of a lead. Further, using drip emails and personal information that is through automatically to the prospect when he or she visits the website. This process can be available with other pieces of software by companies for other aspects of online marketing such as web analytics or website personalization.


Salesforce’s Marketing Cloud combines social media management, support tracking, email marketing, and analytics into one platform so businesses can use it as a single solution rather than individual tools for each aspect of digital marketing.’


Mesure is a powerful software as a service (SaaS) platform. Further, that enables brands to measure their online reputation and identify online conversations about their brand and products. Mesure helps brands in identifying what people are saying about them online by collecting data from popular websites through its custom web crawlers.


Socialmetrix is a brand reputation management platform. Further, that tracks mentions of brands across Facebook, Twitter, and Instagram and delivers reports directly into Google Analytics or via email.

Socialmetrix helps businesses to identify what they about themselves on social networks. Hence, they can take action to protect their brand reputation before they receive bad publicity.


Trackur is a real-time monitoring tool that enables businesses to track mentions of brands or keywords across multiple online channels including blogs, and forums.


Forms, whether online or offline, can be a frustrating experience for consumers. Even so, they’re essential for any firm, and Product Marketers will need to design and deploy them on a regular basis for activities such as content creation (polls/interviews), market research, and customer feedback.

Typeform gives a novel approach to forms, making them feel more like instant messaging than trudging through a large, drab grid. Chameleon incorporated, its user interface (UX) is well-liked by clients.

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