In this article, we will learn how to write a product vision with the elevator pitch technique.
Tips for Creating a Product Vision Using the Elevator Pitch Technique
Keep these essential tips in mind while crafting a pitch that is both short and captivating.
Be brief yet clear
Each sentence in your elevator pitch should add value. If it doesn’t, don’t include it. Be precise and to the point when describing your product vision.
Focus on the benefit for the user
The goal of the elevator pitch is to make a compelling case for why your product will be valuable and useful in your target users’ lives.
You need to identify the value of your idea in a few words, so you have to be realistic about what you can deliver.
Don’t get carried away with promises that are beyond what you can deliver or are not feasible given your team’s resources.
A good product vision builds up excitement for what you will deliver, not hype about what you plan to do in the future.
Make it specific to your audience
Make sure that your product vision is tailored to the needs of your target users. It should be relevant and compelling for them.
You will also need to adjust and adapt your vision as you move along and learn more about your users and their needs.
If you don’t know who your target users are, start by defining them. If you don’t know their needs, start by learning more about them.
Your product vision should draw your target users in with its creativity and ingenuity.
It will stand out if it’s unique and memorable.
Facts and figures can support your vision, but they should never be the main attraction.
Your product vision should paint a clear picture of how your product will make life easier for your target users. Also, you can use words to describe how this will happen, or you can use images to illustrate the story.
You may also want to include statistics to show how successful your product will be. If you have publicly available information about similar products, consider including it in your pitch as well.
Identify your competition
It’s important to acknowledge that there are other solutions that could address the same problems as your product vision does.
It’s also helpful to identify what makes your vision unique and better than other similar solutions out there.
It’s a good idea to compare and contrast your vision with others in a few words.
Celebrate the benefits
In the end, your elevator pitch should communicate the excitement that your target users will experience when they use your product.
Make sure that you emphasize the benefits that they will get from using your product over other products that do similar things.
In writing a product vision, you’ll find that there are many different techniques you can use to create an effective elevator pitch.
Use whichever technique you feel most comfortable with, and remember to stick to the essential tips mentioned above.