Social Media Marketing Platform of McDonald Company. In the twenty-first century, social media has become the main marketing tool for businesses. People from all walks of life are flocking to social media platforms to promote their brands and products.
They are actively releasing material, engaging their audience in dialogues, and so developing and engaging their consumer base.
In terms of marketing, social media has shown to be quite effective. Allowing firms to reach millions of followers and consumers. It is assisting them in a variety of different ways in managing their consumer interactions.
Brands from various industries, including the IT industry, are actively interacting on social media. And communicating with their fans in real-time, from entertainment to cuisine and fashion.
Social Media Marketing Platform of McDonald Company: A Brief History of McDonald
McDonald’s is one of the world-renowned restaurant chains. It has been serving millions of customers since its first establishment in 1955. McDonald’s is a fast-food franchise that offers various types of foods at affordable prices. The service is quick and customer satisfaction is always considered a priority.
In the United States alone, there are more than 14,000 McDonald’s restaurants, employing more than 1.8 million people. There are also more than 35,000 restaurants in over 90 countries around the world and serve over 68 million people daily.
Social Media Marketing Platform of McDonald’s Company
McDonald’s has been making use of social media since 2004. And became one of the most famous companies on social media platforms. Hence, with millions of fans and followers on Facebook alone.
It is one of the very few brands that have been present on social media platforms. Even before they became popular and widely used.
Starting From 2004: The Early Days
McDonald’s was introduced to the online world through MySpace in 2004. That’s in an attempt to attract young consumers and encourage them to chat with their workers.
In 2005, it introduced Facebook to benefit from an increasing number of Facebook users worldwide. And also to provide an opportunity for people to talk about their experiences with McDonald’s brands, food items, and services.
In 2008, Twitter was introduced for people to follow news about McDonald’s and to interact with it by sending direct messages or tweets.
In 2009, the company took advantage of YouTube as a way to share its employee stories through videos and make its customers feel connected with McDonald’s workers.
In 2013, McDonald’s launched its own YouTube channel called Planet McDonald’s as a way to provide information about different menu items as well as share interesting facts about its employees’ lives on YouTube.
The same year, Pinterest was launched for people to share their favorite food images with each other with links back to delicious recipes at home cooked by their families while sharing their favorite moments at McDonald’s outlets all over the world.
In 2014, Instagram was used as a way to connect with people through pictures shared by customers who had created memories at famous McDonald’s restaurants all over the globe while Pinterest was used as a way to showcase how McDonald’s products can be used in everyday life by customers at home or even for cooking at home.
In 2015 Instagram was used for showcasing how food tastes through photography while Instagram Stories was launched for people to share their daily life moments through photos or videos related to McDonald’s.
In 2016, the company launched the Facebook Live feature to interact with customers through real-time video streaming and also to show how its meals look like when cooked at home or shared with friends at dinner time in an effort to boost its sales and popularity.