Product Marketing Specialist Salary

What is the product marketing specialist salary today? What are some of the skills and education you will need if you want to be one? Keep on reading if you want to know.

Product Marketing Specialist Salary

Being a product marketing specialist is not an easy job. Thus, people in this position need to be good at what they do. They should know how to market products effectively. This is why the product marketing specialist’s salary is higher than most sales positions.

As of this writing, the average salary of a product marketing specialist is around $75,000. This salary is determined by the Bureau of Labor Statistics (BLS). The median salary, on the other hand, is $67,000. The difference between the two is that the median salary is not influenced by the highest and lowest salaries being reported.

Then, the BLS also determined that the lowest 10 percent of product marketing specialists are earning a salary of $41,000. The top 10 percent are earning $114,000. The range for a product marketing specialist’s salary spans from $32,000 to $129,000.

Product Marketing Specialist Salary – Factors Affecting It

The factors affecting a specialist’s salary are many. First and foremost are the duties that he has. The more complex the duties, the higher the salary. A lot of factors can be included in these duties like promoting new services and products on social media sites. And also creating customer awareness about these new services and products.

Further, a specialist’s location also affects his salary. Most people working in this position are located in major cities such as Los Angeles, New York City, and Chicago. Thus, their salaries are higher than those of their counterparts who work at locations outside these cities.

Then, the level of education one has is also a factor that affects one’s product marketing specialist salary. If he has a bachelor’s degree or a master’s degree in business administration or a related field from an accredited college or university then his chances of getting a high-paying job will increase significantly.

What Do You Need To Be A Product Marketing Specialist?

So far we have discussed some factors that affect a specialist’s salary. There are some other factors that you will need to possess if you want to get hired for this position. Or if you want to excel in it once you have been hired for it already. 

These factors then include:

• Education in the field of marketing, business, or economics.
• Interpersonal skills for being able to communicate well with clients, colleagues, and stakeholders.
• A high level of self-motivation.
• Able to work on projects independently and as a member of a team.
• Knowledge of social media marketing, especially Twitter, Facebook, and Instagram.
• Determination and perseverance to keep the company’s brand or product name visible on social media sites through different strategies.
• Good at writing skills.
• Good at using computer programs. Like Microsoft Office, PowerPoint, Excel, and others to create content for social media sites.

Conclusion

So, if you are looking for a good job that pays well, then a product marketing specialist is the right field for you. However, you need to possess the skills and education discussed above to get hired. And also to excel once you have been hired.