how to write product vision

How to Write a Killer Product Vision Statement

What makes a great product vision, and how can you write one? Let’s take a closer look at the steps in making your product vision statement.

How to Write a Killer Product Vision

Know your “why” behind the product

First, take a step back and ask yourself why you’re building the product in the first place. 

What problem are you aiming to solve? Why is it important enough for you to build a product? In other words, what is your “why” behind the product?

For example, if your team is building a digital banking product to help people easily transfer money between their accounts, then your vision might be “to provide people with a safe and easy way to transfer money between their accounts.”

Create an elevator pitch for your vision

In order to ensure that everyone on your team is aligned with the vision you’ve set out, create a short one-minute elevator pitch that describes the product and the vision for it. 

This will allow you to clearly communicate your vision at any time. Then, you can ensure that everyone is on the same page.

Be customer-focused

A killer product vision statement should be customer-focused. 

In other words, it should focus on what your customer will gain from using your product. 

Create a single sentence

Keep your vision short and sweet. Your product vision should be written in a single sentence that describes what the product will become. 

The key here is to keep it short and concise so everyone can remember and understand it.

Be a bit of a stretch, but not unrealistic

Your product vision should be challenging, but it should also be realistic. 

Ensure that your product vision is achievable. It’s important not to set out to achieve something that you can’t actually achieve. 

While your vision should challenge your team, it shouldn’t be so impossible that you can’t achieve it.

Be aspirational

Your product vision should inspire your team to move toward the vision you have set out for them. 

For example, consider how well the product will solve a customer’s need or help them solve their problem(s). Also, consider how well the product will meet customer expectations and what value it will create for them. 

Be different from your competitors

Your product vision should be unique compared to your competitors’ products. 

Remember that your product vision statement is the central guidepost for your product, so it should be different from what your competitors are doing.

Create your vision statement together with your team

It’s important to note that you should create your product vision statement with your team. 

If you try to do this on your own, you could run the risk of creating a vision that no one in your team understands or can follow. 

Instead, openly discuss what you hope to achieve with the product. This will help you create a vision that everyone on the team is aligned with.

Final Thoughts

If you want to be successful with your product, then you need to have a product vision that explains exactly what you intend to achieve with the product.

Your product vision gives your team a clear understanding of where they’re going. 

It should be short, sweet, and inspirational enough to challenge your team to create something great.

With the right product vision in place, your team will be able to know exactly what is expected of them and how they can create something amazing.

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