Digital Marketing Concept of Cadillac
Digital Marketing Concept of Cadillac. Cadillac holds the distinction of being the second-oldest vehicle brand in the United States. It is a branch of its parent firm General Motors that serves a global market.
The Cadillac Automobile Company was founded on August 22nd, 1902, by Henry M. Leland, Lemuel Bowen, and William Murphy. Cadillac is a 114-year-old brand that stands for elegance and excellence. Its clients are usually those who seek a modern lifestyle with a distinct flair.
What is the Digital Marketing Concept of Cadillac?
Cadillac’s digital marketing concept is about influencing the audience that can be reached through social media.
There are three main goals that Cadillac pursues in its digital marketing concept:
1. Initially, to build a great and positive image of Cadillac by conveying the brand’s values. And by adding value to the audience’s lives.
2. Then, to establish a strong relationship between Cadillac and its various target audiences. Further, by making a connection with them through social media platforms.
3. To promote the products and services of Cadillac to its target markets through various social media platforms.
What is Social Media?
Social media refers to all web-based platforms that allow interaction, and sharing. And collaboration among users in a virtual community and networks.
What is Social Media Marketing?
Social media marketing is aimed at influencing the audience that can be reached through social media. Moreover, it encompasses both paid and non-paid methods in generating certain responses from the customers. It also includes utilizing social media platforms to engage with customers, enhance brand awareness and reputation, and drive sales
Digital Marketing Concept of Cadillac’s Social Media Platforms
Cadillac’s social media platforms are Instagram and Twitter. These two platforms are used by Cadillac to influence its audience through digital marketing concepts.
The Purpose of Instagram
The purpose of Cadillac’s Instagram account is to educate the audience on Cadillac’s products, and services. And also, brand image by providing them with a wide array of visual information that they can relate to easily. By doing this, Cadillac hopes to build a strong relationship with its audience. Further, through sharing content that is inspiring, entertaining, and engaging.
For example, a picture of a car will often have a caption or description. Also, that states the name of the car and some of its features like engine size or power output.
The Purpose of Twitter
The purpose of Cadillac’s Twitter account is to establish a strong relationship between Cadillac and its various target markets. Hence, by making a connection with them through sharing content related to their interests and needs.
To do this effectively, Cadillac often engages in conversations with its followers. Further, by replying to their tweets or retweeting their tweets.
This provides an avenue for customers to express their opinions freely. Also, allowing Cadillac to listen in on what they want to know more about. Or what they need help with regarding their cars or car maintenance.
So, reaching out to these customers also allows Cadillac to make an impact on them. Further, by providing solutions for their problems or concerns through various exchanges. Moreover, in the form of tweets that are informative, educational, and engaging for the audience at large.
How does Cadillac implement its Digital Marketing Concept?
It implements it by using various types of images from its products and services posted on Instagram. As well as from photographs taken from events where Cadillacs were present like celebrity events or charity events like golf.